Back 70 draws clear inspiration from the retro-sport aesthetic of the 1970s—but without a trace of frozen nostalgia. Instead, the brand reinvents it with a fresh, contemporary energy. Each model is designed for urban living, combining comfort, craftsmanship, and bold style.

At Joée, we love every pair of Back 70 sneakers for allowing our clients to wear sophisticated footwear without sacrificing comfort—and for adding that touch of character that enhances any feminine look.

Among the standout designs we highlight, the Back 70 sneakers “Cloud”, “Ghost”, and “Barkley” stand out for their versatility. For instance, the Cloud combines suede, leather, and a gum sole to create a silhouette that’s both minimalist and sleek. The Ghost plays more with texture and color combinations, while keeping the unmistakable Back 70 vintage vibe alive.

Pair these sneakers with a flowy midi skirt and a fitted blazer for a chic-sporty contrast, or with high-waisted jeans and a graphic tee for an effortlessly urban look—Back 70 sneakers will quickly become your new go-to fashion essential.

Finally, because Back 70 masters both design and comfort, these sneakers are made to be worn, loved—and most of all, seen!